Located in Dedham, Massachusetts, EquiFit was founded by Alexandra Cherubini, a graduate of Bates College, who sought a way to combine her career with her love of horseback riding.

EquiFit designs and manufactures technologically advanced products for horses and top riders throughout the world, such as McLain Ward, Jessica Springsteen, and Brianne Goutal.  Its first product, ShouldersBack™, was featured in an exhibit at the Museum of Modern Art in recognition of its outstanding function and design.

The success encouraged Alexandra to develop a line of products based on a material called T-Foam™, a shock-absorbing material that conforms to each horse’s body for a custom fit, every time.


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