Our Hello Sister list of some of favorite women-owned equestrian brands.  We have created videos for some of them.

Asmar Equestrian

Founder Noel Asmar is a self-taught designer with an innate sense of fashion, a passion for travel (her journeys have taken her to over 35 countries), and a lifelong love of horses. She has won numerous accolades within the fashion and equestrian industries.  Living in the unpredictable climate of Vancouver, she needed a jacket that allowed her to be out with the horses, rain or shine. And so, the infamous All Weather Rider was born. A smart, chic outwear piece made from a water and wind resistant fabric to keep you warm and dry.  Asmar Equestrian apparel consistently fills the functional an aesthetic gap Noel saw in the equestrian marketplace: an elevated look coupled with practical functionality, at an accessible price point.


BarnManager, founded by rider and Babson College graduate Nicole Lakin, is a modern barn management software and mobile app tools to help end the paper trail and stay on top of records, appointments, competitions, lesson schedules, and more.  BarnManager is used by many top riders, like Jessica Springsteen.


Located in Dedham, Massachusetts, EquiFit was founded by Alexandra Cherubini, a graduate of Bates College, who sought a way to combine her career with her love of horseback riding.   EquiFit designs and manufactures technologically advanced products for horses and top riders throughout the world, such as McLain Ward, Jessica Springsteen, and Brianne Goutal.  Its first product, ShouldersBack™, was featured in an exhibit at the Museum of Modern Art in recognition of its outstanding function and design. The success encouraged Alexandra to develop a line of products based on a material called T-Foam™, a shock-absorbing material that conforms to each horse’s body for a custom fit, every time.

Equine Divine

Equine Divine is an equine inspired gallery and boutique owned by Dini Jones in the heart of Aiken, SC, one of the best equestrian communities in the world.  This one-of-a-kind store specializes in sporting art, unique equestrian jewelry, riding and fashion apparel from women-owned brands like Cino Lifestyle and Pomegranate, home decor, and gifts.

Our video for Equine Divine features Whiskey Road Foxhounds, Aiken Steeplechase, Aiken Polo Club, and New Bridge Polo Club.


FootingFirst‘s Karen Leeming brings her significant equestrian expertise to the company so passionate about the arenas they build.  An accomplished rider herself, Karen was also the manager of the Canadian Olympic Equestrian Team in 2000, and again in 2002 for the World Equestrian Games.  At the Athens Games, Karen was part of the Kentucky Equine Research Team, responsible for meeting the horses’ feeding and nutritional needs. This knowledge enables Karen to work closely with riders and stable managers to create the best possible footing surface for each unique situation.  Your horse will thank you after working on a FootingFirst surface.  Champion rider McLain Ward believes his FootingFirst™ surface is the best he’s ridden on — in the world.

The video we created for FootingFirst, featuring champion jumper and two-time Olympic gold medalist McLain Ward.


Based in Seattle, Washington, and run by CEO Alexa Anthony, Stableguard is a 24/7 equine monitoring and alert system that uses artificial intelligence software created by Magic AI and cameras in veery horses’s stall to track activities, horse behavior, and wellness information over time.