Drunk Elephant

Drunk Elephant

Drunk Elephant was founded by Tiffany Masterson, a Houston native and a mother of four.  She had skin issues: combo, oily-in-the-T-zone, sensitivity, occasionally break outs, mild rosacea, and visible pores.  She taught herself about ingredients, how skin reacts to them and what roles each play in a formulation.  She identified six ingredients — Essential Oils, Drying Alcohols, Silicones, Chemical Screens, Fragrance/Dyes and SLS (The Suspicious 6, as she calls them) — she believed were at the root of her issues, because once eliminated, her skin returned to a clear, healthy and balanced state.  She couldn’t find products without one or more of the Suspicious 6, so she decided to make them herself.

Drunk Elephant’s philosophy is different than that of most skincare products in four ways: 1) It is formulated with both cutting-edge synthetic and natural ingredients, and without toxic sensitizers and irritants, such as the disruptive essential oils, that block the pathway to healthy skin. 2) It recommends paring down your routine to a collection of carefully-formulated products for a bare-faced, radiant you. 3) It believes you leave your skin vulnerable through the overuse of harsh exfoliates, chemical peels at pH levels under 3.0, expensive laser treatments, Botox abuse, layered foundations and powders, and irritant-laden beauty products. 4) Its products are fragrance-free and do not smell like anything other than what they are.  Other skincare lines use “natural alternatives” to scent their products.  Things like essential oil blends, citrus peel extracts, and limonene may sound pretty and innocent, but they are known to cause allergic sensitivities that are cumulative and imperceptible.

Drunk Elephant is formulated with high percentages of actives at the ideal pH levels, to ensure all ingredients were easily absorbable and recognized by the skin.  The result is a new category of skincare: clean-clinical.  It really works.  It’s safe.  Plus, the packaging looks pretty bomb in the bathroom.  Drunk Elephant’s cleansing Pekee Bar and exfoliating Juju Bar are quite popular.

Suggested listening while viewing this post:

“Elephants” by Warpaint.

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