Brands share stories, talent, locations, and costs.

Brands share stories, talent, locations, and costs.

Hello Sister is a partner marketing network that delivers group marketing buying power for brands, via original music videos for and about college women, who represent $100 billion in annual discretionary spending and $300 billion in total spending.

Brands share stories, locations, and talent to get edited 4K videos for a fraction of the cost, songs by women artists, content desired by publishers and affiliate marketers, and a listing in a mobile app directory of women-owned businesses.  Brands look great together and cross-sell.

For example, this video for Mini also features Cavalleria Toscana apparel, Parlanti Roma boots, a Timex watch, MAC cosmetics, CWD saddles, Lafont eyewear from Bosson Optical and Ox Ridge Hunt Club.

Women started an average of 1,821 new businesses per day in the U.S. between 2017-2018. Four out of 10 U.S. businesses are now women-owned. They employ 8% of the total private sector workforce and contribute 4.3% of total revenues. The combined women-owned and firms equally owned by men and women (14,622,700) account for 48% of all businesses. They employ 16,155,900 people (14% of the workforce) and generate $3.1 trillion (7%) of revenues.

However, women-owned businesses often receive less funding and earn less revenue than men. Many attribute their success to a willingness to collaborate with other women-owned firms.

That mindset is in complete sync with our model to provide group marketing buying power.

There are 12.4 million women college students in the U.S (58%), representing over $300 billion in total spending.  They make major purchases year-round and form brand loyalties at this time in their lives.  43% recommend a brand they learn about from peers.

Videos will feature college women enjoying women-owned brands — everything from apparel to snacks to beauty care.

Hello Sister will blur the line between advertising and entertainment, to create a new form of music video marketing whose featured stars are college women and women-owned brands.

Author: Hello Sister