Brands share stories, talent, locations, and costs.
Hello Sister is a partner marketing network that delivers group marketing buying power for brands, via original music videos for and about college women, who represent $100 billion in annual discretionary spending and $300 billion in total spending.
Brands share stories, locations, and talent to get edited 4K videos for a fraction of the cost, songs by women artists, content desired by publishers and affiliate marketers, and a listing in a mobile app directory of women-owned businesses. Brands look great together and cross-sell.
Women started an average of 1,821 new businesses per day in the U.S. between 2017-2018. Four out of 10 U.S. businesses are now women-owned. They employ 8% of the total private sector workforce and contribute 4.3% of total revenues. The combined women-owned and firms equally owned by men and women (14,622,700) account for 48% of all businesses. They employ 16,155,900 people (14% of the workforce) and generate $3.1 trillion (7%) of revenues.
However, women-owned businesses often receive less funding and earn less revenue than men. Many attribute their success to a willingness to collaborate with other women-owned firms.
That mindset is in complete sync with our model to provide group marketing buying power.
There are 12.4 million women college students in the U.S (58%), representing over $300 billion in total spending. They make major purchases year-round and form brand loyalties at this time in their lives. 43% recommend a brand they learn about from peers.
Videos will feature college women enjoying women-owned brands — everything from apparel to snacks to beauty care.
Hello Sister will blur the line between advertising and entertainment, to create a new form of music video marketing whose featured stars are college women and women-owned brands.